A hand-generated custom typeface gives a whimsical and personal feel to the mark. The leaves help to add a playfulness to the type and bring to mind an earth centered curriculum. These elements combine together with soft colors to create a playful logomark reminiscent of the child and play centered philosophy of the organization.
The brand attributes were used to inform the look/feel of the brand.
The stationery system combines a crisp white so that the playful element of the vine is activated in the space. The vine references the play-centered and nature oriented program.
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