For the 2015 Rule29 Christmas Card, the theme was to "be present."
As a self-promotion for Rule29, the card was sent to clients as a thank you. The red portion of the card was signed by Rule29 employees and mailed in the envelope. The person who recieved the card, could then take the white card out of the envelope and send it on to someone of their choice creating a cycle of sharing the message of being present.
I designed and illustrated the type as well as the decorative borders and laid out the card. I wanted to type to be beautiful and enticing with a holiday feel. The envelope and red exterior card are metallic and the gold ink on the white paper is metallic as well.
"Be present" and the card within a card concept was created by Edwin Carter, with art direction by Justin Ahrens.